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Online applications are invited from the candidates for the post of Bajaj Recruitment 2022
Details are given below:-
| Name of the post | ACTIVATION MANAGER – KOLKATA |
| Apply Mode | Online |
| Start Date | 25/03/2022 |
Bajaj Recruitment 2022| Private Jobs Assam|Company Jobs Assam
PB L3 – ACTIVATION MANAGER – KOLKATA
JOB PURPOSE
AM is the local custodian of the brand.
The job is to ensure that the brand is represented as per guidelines across all touchpoints including at the event activations.
Execution of all the consumer-related HO driven interventions. These have to be executed with the highest standards as per guidelines.
Qualification:
MBA
Location:
Kolkata – Handling East Region
Biking inclination preferred; Travelling required across East of India.
| INTERACTION WITH STAKEHOLDERS | ||||
| Internal | External | |||
| Direct | Area Sales ManagersRCM TeamCentral Marketing Team | Marketing Agencies/VendorsInfluencers |
ADDITIONAL
Rider & Community Management (RCM) in high end bike competition companies (preferred)
Trade Marketing Roles in FMCG companies
Owns a 2-wheeler/rides a 2-wheeler (motorcycle) / has an intent of riding out
Local digital marketing experience
Worked on a communication plan for any product/launch or done any collaterals development for any product
Working experience with 3rd party vendors and channel partners
KEY RESPONSIBILITIES
| Job | Tasks |
| Property promotion and participation | Ensure RCM Promo assets availability and execution as per guidelines.Engage with ASM and Showrooms to drive event registrations.Ensure execution of local RCM events with the set standards.Close feedback loop from the Participants.Maintain MIS for numbers, approvals, budgets, participation |
| App | Roll out beta testing, on-board testers, create routesManage content generation and local questsMap dealer-led rides in the app |
| Community building | Identify – Riders, influencers, brand advocates, clubs, communitiesInitiate & propose collaborations and get them on the appFormulate and execute community building across the region. |
| Alliances | Identify potential local alliances and suggest and execute engagement strategies with them.Review, engage and monitor the alliance performance |
| Capability | Build Network capability through training dealer team on RCM activities. |
| RCM as Sales Lever | Conduct and drive all the RCM activities which will be sales Enablers.Monitor these activities on parameters of actual outcome v/s expected outcome.Set up a strong PDCA culture through which quick changes in strategies are thought of if impact of the outcome is muted. |
| Digital leads Dealership sales point actions | Develop Regional Marketing plans and localized Social media strategyManage agencies at the regional level for BTL, social media, creatives & PRGenerate digital leads and manage dealer pagesCoordinate with Marketing for brand campaign assets |
| Market Understanding | Spotting trends in local markets and sharing customer inputs with HOWork closely in the market to understand the competitor moves specially related to their consumer related interactions. |
How to apply Bajaj Recruitment 2022
| FOR MORE INFORMATION | CLICK HERE |
| APPLY | CLICK HERE |
| OFFICIAL WEBSITE | CLICK HERE |
FAQs of Bajaj Recruitment 2022
The starting date of online application for Bajaj Recruitment 2022 is 25/03/2022.
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