Online applications are invited from the candidates for the post of Relaxo Recruitment 2022
Details are given below:-
| Name of the post | Area Sales Manager |
| Apply Mode | Online |
| Start Date | 13/05/2022 |
Relaxo Recruitment 2022| Private Jobs 2022|Online Application
Position Title: Area Sales Manager | |||||
| Department: | Sales | Work Location: | |||
| Grade: | M1/M2 | Travel Required: | Yes | ||
| Reporting to: | Administrative: | Regional Manager (RM) | Reported by: | Sales Officer / Sales Representative (SO / SR) | |
| Functional: | Regional Sales Manager (RSM) | ||||
| Educational Qualification: | Graduate ( MBA Preferred) | ||||
| Experience: | 5-10 years of experience in Sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry. | ||||
| Any additional requirement: | |||||
| Purpose of the Position (Job Summary) | |||||
| To achieve the sales target in the assigned territory by selling existing and new products & developing the territory with sustained growth | |||||
| Key Roles and Responsibilities | |||||
| Financial | Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)Distributor management: Managing distributors to ensure primary sales plan is achieved as per defined category wise sales planCollections: Ensure timely clearance of outstanding payments from distributors | ||||
| Customer Orientation | Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOsProduct feedback: Collecting and synthesizing feedback on Relaxo’s product portfolio in the context of competitor products and providing appropriate recommendationsSecondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distributionDistributor appointment: Scouting and appointing new distributors as per defined normsDistributor onboarding: Ensuring distributor gets all relevant post appointment supportDistributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limitsComplaints management: Resolving complaints of channel partners inc. issues related to returns | ||||
| People Orientation | Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales OfficerMentorship and supervision: Mentoring, coaching and supervising company SOsEvaluation: Evaluating SO performance and creating customised action plan for each SO | ||||
| Internal Business Process | Outlet mapping: Leveraging the SO to build and periodically refresh the universe of footwear outlets the assigned territoriesCoverage improvement: Based on market visits, highlighting gaps in market and developing an action plan with SO.Retailer engagement: Conducting Retailer visits to observe and improve product visibility, availability of NPD/focus articles, brand investments and merchandisingOrders and credit management: Receiving distributor orders, checking credit limit and ensuring order details are shared with billing teamJourney plan: Compiling market working reports from SOs and sharing then with the admin teamCompetitive analysis: Analyzing competitor initiatives and preparing action plans to counter competitionCompetitor schemes: Being up-to-date with latest competitor trade scheme and giving scheme recommendations to augment sales; communicating trade promotion schemes to SOs and DistributorsDistributor exclusivity: Sharing intelligence on exclusive distributors who add/ are bound to add competitor brands in their portfolioMIS reports: Preparing MIS reports for target vs actual sales and other objectivesReviews: Timely review of monthly/quarterly performance with RSMs, SOs and distributorsSales forecasting: Providing sales forecast support to RSMOther strategic interventions: Focus on implementation of company’s strategic objectives for assigned sales area | ||||
| Competencies | |||||
| Technical/Functional | Behavioral | ||||
| Business AcumenSelling skillsMarket KnowledgeAnalytical skills | Customer FocusCollaborationAdaptabilityResult OrientationNegotiation skills | ||||
| Key Result Areas | |||||
| Quantitative | Qualitative | ||||
| Sales Volume/Value Achievement% Revenue Contribution from NPDsRs. Cr business from new Distr-Div. vs. targetPJP adherenceAverage outstanding at end of each month as % of month’s sales | Improve Adherence to Key Sales Processes.Coaching and mentoring provided to SOsCompetitor AnalysisCustomer Service improvement | ||||
| Key Stakeholder Management | |||||
| Internal | External | ||||
| RSMMarketing TeamCorporate Communication & NPD TeamProduction Planning & Logistics TeamDistribution and Sales Support Team | DistributorsRetailers | ||||
How to apply Relaxo Recruitment 2022
| FOR MORE INFORMATION | CLICK HERE |
| APPLY | CLICK HERE |
| OFFICIAL WEBSITE | CLICK HERE |
FAQs of Relaxo Recruitment 2022
1. What is the starting date of online application for Relaxo Recruitment 2022?
The starting date of online application for Relaxo Recruitment 2022 is 13/05/2022
Tags:
Private Jobs